Are you looking for a career opportunity on linked? Are you finding a hard time to get your profile viewed by the recruiters on LinkedIn? It’s time for you to review your LinkedIn profile again and fix the issues there.
LinkedIn has become very popular in recruiters as well as professionals and why not? LinkedIn is an excellent platform that connects professionals all over the world and lets you aware of, what is happening in every industry. It is not only a knowledge hub for the professional but also makes a desired place to find good opportunities in their desired organization.
Recruiters are very active on LinkedIn these days as compared to the past where they used to post open positions on online job portals. LinkedIn makes finding the right talent for the company easy as they can access professional profiles and review their skills, recommendation, key competencies, etc. This reduces the screening efforts and shows the transparent view of the professionals.
Whether you are looking for an opportunity or simply want your profile to stand out from the crowd, you must have an attractive and strong profile summary. Why? Because it is the first thing that any visitor to your profile will see. If your profile summary isn’t sound interesting, they may simply ignore and move on to the next one.
- How to write a strong LinkedIn profile summary?
- Tips for Writing an Eye-Catching LinkedIn Profile Summary
- How to write a strong LinkedIn profile headline?
How to write a strong LinkedIn profile summary?
Writing an exceptional professional LinkedIn summary is a great chance to leave a positive impression on the profile viewers especially recruiters. It is nothing less than any strong handshake with the viewers.
Before we start, I must explain to you that, the LinkedIn profile summary different than the summary your mention in your resume. It is because the summary mentioned in the resume is specific and targeted to a job for which you are applying however, the LinkedIn summary would appeal to a broader audience. LinkedIn profile summary isn’t targeted to any specific job rather it must speak to all the positions for which a candidate wishes to be considered.
Moreover, you shouldn’t be writing too general profile summary but you can have the right balance between being general enough to cover your bases and specific enough to show up in the recruiter’s search results. So, how do we do that? Let’s go step by step;
Following is one of the LinkedIn profile summary sample;
“An experienced and highly skilled business analyst with a proven background in requirement elicitation, process improvement, and stakeholder relationship management for global leading technology companies. I have 10 years of extensive experience in the healthcare domain both payers and providers.
A veteran of the healthcare industry and my exposure to Lean Six Sigma manufacturing keeps me focused on opportunities to improve processes. I enjoy generating new ideas and devising feasible solutions to broadly relevant problems.
When I’m not working, I love meeting new people, working my way through every recipe in the family cookbook, focus on learning new things, and indulging my love for seeing new places.
I also like meeting new people over a cup of coffee. Feel free to reach out at <your email address> or contact me on LinkedIn. Key competencies include Strong communication, requirement elicitation, UAT, Documentation, Reporting, Analytical View, stakeholder relationship, problem-solving, change management.”
Tips for Writing an Eye-Catching LinkedIn Profile Summary
Following are some key tips to outshine your LinkedIn Summary.
1. Don’t be too wordy
LinkedIn provides a char limit of 2000 to write down your profile summary but it doesn’t mean, you should be utilizing full space. Nobody links to read essays in the LinkedIn summary. A good LinkedIn Summary should be 3 to 4 short paragraphs long. You can use the bullet points to efficiently organize your summary and highlight key skills.
2. Be Simple
Your profile summary should be easy to follow and authentic. It should be like storytelling a sequence that should start with your introduction, followed by your expertise and achievements, and lastly contact details. It should have a personal touch to it and shouldn’t sound too technical for your profile viewers. Try avoiding words like Guru, Master, etc. in your LinkedIn summary.
3. Start with an eye-catching line
The opening paragraph of your LinkedIn summary is like your first impression on the profile visitors therefore, it should stand out from the crowd. Don’t make it specific to the current organization you are working in rather focus on making it general. This opening paragraph will be set as your LinkedIn profile summary preview.
LinkedIn summaries are viewed on both desktop and mobile sites. In the desktop version, about 300 characters are visible. The mobile version is even more truncated. The visitors should be able to know about your profile without having to click on “View more”. Therefore, make sure to use the first sentence to convey the most important information about your experience and talents.
4. Highlight your industry expertise
Are you an expert in any industry like healthcare, finance, banking, etc.? then highlight it with your recent achievements. Your summary should speak to your expertise in your industry, and your interest in helping companies to achieve results. If you have published valuable content for the community, then you may want to attach a sample of your work as well.
5. Show your passion, professional interest, and hobbies
You shouldn’t miss your passion, professional interest, and interesting hobbies that you pursue in your free time. It would be a good opportunity to make a good impression on the recruiters or anyone who comes to your profile. If you are involved in any kind of social work, then it should be listed on your profile summary.
6. List down your skills and competencies
List down your skills whether it is technical or interpersonal. You can use bullet points to highlight them. However, it would be wise to put key skills and shouldn’t flood the summary with each and everything you know. You can focus on the skills that are relevant to your profile and the ones that are high in demand in the industry.
7. Add your contact information
Don’t miss out mentioning your contact information like your personal email address, your other social account links, etc. it will be helpful for the recruiters to contact you for any suitable opportunity and it will be easy for your profile visitors to get to know you better.
8. Finally, don’t forget proofreading
Once, you are done writing your LinkedIn summary, go back to the top, and read it by yourself. Do you see any opportunity to improve it? If yes! Then don’t delay in rephrasing your sentence, changing the wording or whatever modification required until you see it perfect. Until you are sure about the summary, don’t publish it. Your LinkedIn profile summary shouldn’t have any grammar or spelling mistakes.
These are some key tips to write and improve a LinkedIn profile summary however, you can use other creative ways to make your profile summary unique.
This is all about the LinkedIn profile summary and steps to make it attractive and eye-catching. What about the headline of the profile?
How to write a strong LinkedIn profile headline?
Profile headline is the first thing that any visitor will see on your Linkedin profile before deciding whether to open your profile or not?- to view more details. Therefore, it should be written very carefully and should show your current position, educational qualification, and expertise.
How do we write a strong LinkedIn Profile headline?
Refer the following samples;
Business Analyst at Google | CABP Certified | Healthcare, Automation, Blockchain
Looking for a job change?
Business Analyst at Google | Actively looking for new opportunity |CABP Certified | Healthcare, Automation, Blockchain
Are you a fresher? and looking for a new job?
Business Administration Student |Seeking Full-Time Business Analyst Job| ECBA Certified | 2020 Pass out.
Business Administration Student |Seeking Entry-Level Business Analyst Job| Graduate from ABC university
In a nutshell, your profile headline should list down your current position, your educational qualification/certification, your key skills, and availability if you are open for a job change. You should try another creative approach to make your headline attractive and eye-catching.
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LinkedIn is becoming more and more popular among professionals, companies, and recruiters. It is a social platform for the professional where you can build professional contact, promote your company, find clients, find jobs, recruit talents, etc. therefore, it is very important to have a LinkedIn Profile.
A quality LinkedIn Profile should fulfill the following;
- Can be skimmed in 30 seconds or less
- Professional headline that lists career focus and components of work
- Includes industry-related keywords, core skills, strengths, talents, and interests
- Well written in a professional style, no spelling, and grammatical mistakes
- Explains your professional uniqueness, expertise, achievements, and capabilities.
I hope you found this article useful and it helped you in building your professional LinkedIn summary. Consider sharing this article with your friends and colleagues.